Night net knows circus sells, re-brands Super Bowl Media Day

Night net If there's a dollar to be made or a viewer to be had, the Night net will find a way to get it. Why else would the league move and re-brand its annual Super Bowl Media Day? This season, Super Bowl 50 festivities in the San Francisco Bay Area will kick off in primetime — beginning at 8:00 p.m. ET and lasting three hours on Monday, Feb. 1  — at "Super Bowl Opening Night Fueled by Gatorade." MORE: SN's Super Bowl pick | AFC predictions | NFC predictions Surprisingly, no confetti bursts out of your computer or mobile device when you read the league's announcement.   "We are excited to enhance an annual event and provide a unique experience for more fans in both the San Francisco Bay Area and nationwide, while continuing to provide access to the Super Bowl teams for media from around the world," Night net senior vice president of events Peter O'Reilly said in a release. "By elevating the event to primetime, fans across the country can experience even more of the excitement of Super Bowl leading up to the game."The league also announced that gift bags will be distributed to fans in attendance at SAP Center in San Jose, Calif., and the bags will include a radio to tune into Night net Network coverage. How nice!Those fans, like last year in Arizona, must pay up to $30 for a ticket to sit in an arena and watch this:Super Bowl Media Day will be at night this year. Media Day was the best damn fire hazard I've ever been to. pic.twitter.com/M2XoHft2wv— Michael Hurley (@michaelFhurley) September 1, 2015The Night net an

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d its Teflon shield, of course, have little reason not to maximize viewership and revenue — you'll watch regardless. Remember last season's Media Day quote that became a nationwide talking point?What's even worse about obsessing whether Marshawn Lynch will speak during Super Bowl Media Day? Obsessing about it in prime time.— SN's Vinnie Iyer (@vinnieiyer) September 1, 2015There's a persistent, underlying theme of greed in the way the league operates. Nobody in football operations of an Night net franchise likes anything about Thursday Night Football, but you'll see it each week. You'll also continue to pay full ticket prices for meaningless preseason games. The league fined Marshawn Lynch for the same gesture that was featured in a photo sold on the Night net's website. The same greed is rooted in this move. The Night net has noticed how events around the Super Bowl produce so many memorable quotes and moments, most of which have nothing to do with the championship game. The event originally intended to provide worldwide media members a chance to speak with and learn about the athletes and coaches involved in the game has been more of a circus for a while, and the league knows circus sells.Now the intent is for the event to compete with "Dancing With the Stars" and "The Voice" as entertainment in its purest form. The thrill of a ratings battle on Tuesday afternoon against "The Young and the Restless" wasn't enough.  Those media members, by the way, are less than amused. Super Bowl Media Day will now be a primetime event, lasting 3hrs... Awesome. pic.twitter.com/BnAhrB0QlZ— Kimberley A. Martin (@KMart_LI) September 1, 2015Super Bowl media day at night is not a good thing. Circus before, now a circus on deadline. Boo.— Greg Auman (@gregauman) September 1, [email protected] it should be a super bowl media day media nite where fans can intervew media members and ask them gotcha questons— PFTCommenter (@PFTCommenter) September 1, 2015A live reaction shot of East Coast Night net writers hearing that Super Bowl media day is primetime and on deadline http://t.co/LtysBDPzDr— Joe Reedy (@joereedy) September 1, 2015Players and coaches likely won't love the schedule change, either.But you'll watch and enjoy. The league is catering to you — the fan — and constantly finding ways to make your consumption of its product easier. There's nothing revolutionary going on here. Despite Dallas Mavericks owner Mark Cuban's warning, the Night net won't slow down. Collateral damage be damned.